Advertising in games - your opinion?

[iab2007]

I am writing a report on the in-game advertising industry for the internet advertising bureau and would love to know your opinions, as the people who play and pay the money for games, about this commercial presence within computer games.

Do ads add to the gaming experience? Or would you prefer them not to be included?

Have you seen any good/ bad examples of ads within games?

Would you expect games to be cheaper as they start carrying more adverts? Or do you see the added revenue as covering the spiralling production costs of high-end games?

I would love to hear your thoughts on this

Thanks

[xxKratosxx]

Are you working for a company trying to advertise in their games? Either way I'll answer/

I think the idea of advertising in games is horrible. People paid for their games and they should enjoy it without seeing a large Coca-Cola logo in zombie-infested streets or dark areas. It just kills the magic.